Preface to the English Edition: Letter from New York
INTRODUCTION
The Printer Drawing Illustrations: A Collaboration
with
Wade Guyton
I. THE ARCHIVE: PROFIT VERSUS IMMORTALITY
The Intangibility of the Archive
Discursive Praxis
The Moment of the Infinite
Archival Wars
Marcel Duchamp: The Transvaluation of Values
II. ART BETWEEN STATE AND MARKETPLACE
With Clement Greenberg, a Misunderstanding
“Avant-Garde and Kitsch”
Stateless, But [in] What State?
Art as Advertising
On the Ignorant Peasant
Totalitarianism and Mass Culture
Mass Culture or Socialism?
The Popularizations of Jackson Pollock
Hans Namuth Films Jackson Pollock
III. INVENTING THE PUBLIC AS ENEMY
Ressentiments
Historical Consciousness and the Partition of the Sensual
The Masses Laugh Back
The Artist's Persona on Television
Andy Warhol: Pure Negativity, Undaunted!
Raising an Eyebrow
Joseph Beuys: Charlatanism as Media Strategy
Mythologies: Benjamin Buchloh and
Joseph Beuys
A Broader Notion of Art and the Broader Public
Shaman–Showman
“One must use the means with which one can
change something...”
IV. POP ART: DREAMS OF SURPASSING ALL
POSSIBLE DIFFERENCE
Experiments in Art and Technology (E.A.T.) and the
Idea of the Emancipated Spectator
Technology, Spectacle, and Avant-Garde
Video and Local Knowledge
The Artist as Amateur and Observer
Not Merely Pop, but also
Populus
Andy Warhol: Dispersion and Nullification
Aufhebungen/Sublations
Stars and Icons
Media Spaces, “Wild” Archives
V. DISPLACED, STRUGGLING, LOCALIZED
STRUGGLES
The Politics of Aesthetics or the Politics of Art
Acknowledgments
