Lookbook Collaborations

Bless was founded in 1997 by Ines Kaag and Desiree Heiss, and since then has challenged what it means to work both within and outside of the fashion industry, altering perceptions of where a product or fashion collection starts or ends.
Since Bless n° 23 The bringer in 2004, all of the lookbooks have been published inside existing magazines and designed in close collaboration with the graphic designer Manuel Raeder. Publishing the Bless lookbooks inside existing magazines allows Bless to spread ideas and projects in a broader field, beyond regular circulation in press offices and not solely within the fashion industry. The lookbooks are distributed with the aim of joining ideas together, creating new friendships, and causing unusual encounters. For each collaboration the lookbook in question was simultaneously available in selected bookshops and distributed for free among Bless's shop clients. As a result, the shops discovered the magazines, while the audiences of the magazines discovered Bless.
Teaming up with shops and magazines also highlights Bless's focus not just on fashion but also on fields including art, design, food, and music, which contribute to a wider vision of what a seasonal fashion statement can mean, capturing that which is relevant to us and the world in the contemporary moment.
Over time, Bless has kept a stockpile of some of these lookbook collaborations, and they are now published by BOM DIA BOA TARDE BOA NOITE in a limited edition containing twelve selected Bless lookbooks held together by a Bless n° 43 Handle.