Mathias Augustyniak—partner in the trendsetting design firm M/M (Paris)—was invited to Iceland by musician Björk to participate in the traditional making of slatúr (sausages made out of lamb meat). From this journey, Augustyiniak collected and edited intriguing pictures and stories to create this second volume in the agency's noted book series. The photographic report follows two parallel stories: the celebration around this ancient cooking tradition and the visit to a folk museum of Icelandic artifacts. The text weaves the present-day story with the kind of tales that have long been told at the end of supper, as Icelandic authors and poets Ófeigur Sigurðsson and Oddný Eir Ævarsdóttir narrate the lives and deeds of famous and infamous local heroes. The publication altogether opens a window on an Iceland that few people know of.
Limited edition of numbered 500 copies.
M/M (Paris) is a creative partnership between Mathias Augustyniak (born 1967 in Cavaillon) and Michael Amzalag (born 1968 in Paris),
founded in 1992. Working within the framework of language and design, they practice
across many cultural fields. Unfettered by the structures of disciplinary boundaries, these
self-described artists perceive their professional title to be Strategic Creative Directors.
From their Parisian studio, M/M has worked and developed strong relationships with
musicians (Björk, Madonna, Jean-Louis Murat...); contemporary artists
(
Philippe Parreno,
Pierre Huyghe,
Liam Gillick,
Sarah Morris,
Gabriela Fridriksdottir,
François Curlet,
Dominique Gonzalez-Foerster...); fashion designers (Yohji Yamamoto, Jil Sander, Balenciaga, Givenchy,
Stella McCartney…); and magazines (
Vogue Paris,
i-D,
Purple Fashion,
Arena Homme+,
Interview,
Frog,
eDEN,
Stream,
Documents sur l'art...); and with cultural institutions (
Palais de Tokyo,
Musée d'Art Moderne and Centre Pompidou in Paris,
Le Consortium in Dijon, The Desde
Foundation in Athens, the Serpentine Gallery in London…).
