The third volume from the collection of M/M (Paris) assembles all the invitations the studio
has produced for Givenchy in the past 5 years in collaboration with Riccardo Tisci.
Season after season, Mathias Augustiniak and Michaël Amzalag have created for Givenchy's
artistic director Riccardo Tisci strong and unique images for his show invitations, both luxurious
and artistic. Through thirty-two invitations for the Women's, Men's and Haute Couture collections,
the publication displays one of the latest and most creative collaborations of the M/M (Paris)
studio, revealing uncommon artistry in the current world of fashion images.
Marked by M/M (Paris)' well-known signature that includes the superimposition of hand-drawn
figures, photography and designs, they also present the various innovative formats that the
designers have chosen to use; from double-sided posters, to stamps, stickers, cut-out masks or
bracelets.
As an enthusiastic collector of those invitations,
Olivier Zahm has been invited to write an
introduction that reflects on this happening in fashion imagery.
“These elegant invitations, dark, tortured, mysterious, erotic, surrealistic, are a sort of thumbing of the nose at current fashion images.” –
Olivier Zahm
Limited edition of numbered 1500 copies.
M/M (Paris) is a creative partnership between Mathias Augustyniak (born 1967 in Cavaillon) and Michael Amzalag (born 1968 in Paris),
founded in 1992. Working within the framework of language and design, they practice
across many cultural fields. Unfettered by the structures of disciplinary boundaries, these
self-described artists perceive their professional title to be Strategic Creative Directors.
From their Parisian studio, M/M has worked and developed strong relationships with
musicians (Björk, Madonna, Jean-Louis Murat...); contemporary artists
(
Philippe Parreno,
Pierre Huyghe,
Liam Gillick,
Sarah Morris,
Gabriela Fridriksdottir,
François Curlet,
Dominique Gonzalez-Foerster...); fashion designers (Yohji Yamamoto, Jil Sander, Balenciaga, Givenchy,
Stella McCartney…); and magazines (
Vogue Paris,
i-D,
Purple Fashion,
Arena Homme+,
Interview,
Frog,
eDEN,
Stream,
Documents sur l'art...); and with cultural institutions (
Palais de Tokyo,
Musée d'Art Moderne and Centre Pompidou in Paris,
Le Consortium in Dijon, The Desde
Foundation in Athens, the Serpentine Gallery in London…).
