Photography is an image in itself whose circulation seems endless. Everywhere and anywhere, this image is as elusive as it is desirable. It can be incorporated into the glossy paper of a fashion or news magazine, and encrypted in the lines of code of an internet publication. It appears distant, constrained by a medium that reduces it to a specific size and a resolution that puts the myth of print out of (our) reach.
Poster Photo Magazine is printed twice a year on offset and glossy coated paper. Each issue organises the work of twelve photographers around several topics specific to the periodical press: sports, fashion, automobile, travel, beauty, animals, architecture, cinema, history, and so on. This heterogeneous exploration of approaches to modern and contemporary photography is based on a simple principle: a composition in twelve 50 x 68 cm wall posters, folded and detachable. Each image is introduced by a notice.
The magazine promotes a multifaceted view of photography practices. It showcases the work of iconic photographers and includes the latest generation of talents; the diverse approaches of iconographers merge with cutting-edge photorealistic production tools. Poster Photo Magazine is a platform for criticism, editing, curating, collecting, and decorating, allowing the readers to explore aesthetics beyond its canonisation.
Never have images been so displayed, allowing them to fold out of their pages, and to take over our walls (they are pre-pierced with four holes for thumbtacks, not supplied), striking our retinas with their powerful resolution. By profaning the widely accepted cross-fold printing norm, the readers reconnect with the origins of the genre: posters inserted in popular publications, about football or music, motorcycles or ponies, often intended for the youth, who would then make these figures their own totems.