PROVENCE was founded in 2009 in Nice, France, by artist
Tobias Kaspar and art historian
Hannes Loichinger, and has since shape-shifted through a variety of constellations. Today, PROVENCE operates as a collectively run publishing house and agency for contemporary art.
The ambition of PROVENCE has always been to question and challenge its own format by conceiving exhibitions, artworks, and merchandise in parallel with its publishing and agency activities. This includes exhibitions at Halle für Kunst, Lüneburg; Artists Space, New York; an off-site Hannah Villiger exhibition in Basel; and participation in numerous group exhibitions. Also worth mentioning are a hair salon (never realized), numerous art fair booths, a collection of driftwood, a temporary casino hosted by Etablissement d'en face in Brussels, 215 very real press passes, media partnerships, a travel guide for Nice rated no. 1 in Vogue US, stickers, handbags, and plenty of dinners.
