Will Benedict

Working within a process of deconstruction, hybridization, and recomposition of the image, the artist Will Benedict (born 1978 in Los Angeles, lives and works in Vienna) uses various media—from painting to video, from drawing to photography to curating exhibition projects—in order to reflect on the constitutive elements of representation and on the ways of interpreting and framing it, both visually and conceptually. The compositional and material heterogeneity of his works—often characterized by the coexistence of multiple semiotic levels—creates a sense of engaged ambivalence. In particular, his video works depict worlds that subvert both the codes of popular entertainment and the conventions of the avant-garde embedded in music videos, fashion spreads, YouTube tutorials, magazines, advertising, television, and film.