The Rita

Credited as one of the pioneers of "harsh noise wall", influential artist Sam McKinlay (born 1974 in California)  has been operating under the alias The Rita since the 1990s. Having performed extensively  and credited with over 200 releases, the project has grown into a laser focused multidisciplinary venture and is celebrated for pushing the boundaries of "harsh noise". Accompanying The Rita's singular and often unpredictable sonic output is an inseparable and distinct visual language. By combining McKinlay's fine arts education, research, experimentation, and collaboration; the project visually and texturally unites the artist's interests in minimalist design, noise, ballet, sharks, choreography, and film.