Alex Rich (born 1977 in Caerphilly, lives and works in London) approaches
design from a multi-disciplinary perspective. As a member of the jury that judged
Jürg Lehni's
ECAL degree show in 2002, and seeing one of Lehni's drawing machines at work, Rich—a deft observer of accidental meaning—opened a discussion with the designer about the machine's historical and cultural context. Alex Rich viewed the work as, “the translation of imagery from mind to machine to wall," and suggested assembling, for an exhibition, compilations with similar writing and drawing machines.
