Essentially self-taught, internationally-reknowned Swiss
photographer Hannes Schmid (born 1946 in Zurich) has been active for decades in various fields of photography. He chose to preserve blurred the boundaries between commissioned projects and personal work very early, offering the viewer a somehow intimate and close-to-reality experience through his various images series.
By the late 1970s he focused on simultaneously documenting cannibal folk culture in Indonesia and the rock music scene, his interest spanning such different subjects because of their “intensity.” He spent almost a decade on tour with over 250 bands before entering the world of fashion and advertising photography. Schmid produced his famous icon–the Marlboro cowboy–later, reaching mass audiences as well as the contemporary art scene.
