The first attempt to map that ensemble of subcultures, popular narratives, and visual and auditory languages we now recognize as "internet aesthetics".
"The Internet is an alien life form," declared David Bowie in 1999: today, the prophecy has come true, and our digital tools have become magical portals with mysterious properties, windows that overlook a dimension bordering between dream and reality.
Beyond the screen mirrors we comfortably carry in our pockets, we have discovered a region haunted by strange presences—sometimes threatening, sometimes surreal, occasionally fascinating, and other times nonsensical. These are the same presences that, over the past fifteen years, have shaped what we now recognize as "internet aesthetics," that ensemble of subcultures, popular narratives, and visual and auditory languages through which the alien entity has finally revealed itself to humanity. The net then reveals itself for what it truly is: a threshold as physical as it is mental, where bizarre things happen, time is warped, and we find ourselves inhabiting an intermediate dimension, a territory that is "neither here nor there." Exit Reality marks the first attempt to map a world imbued with disorienting hallucinatory qualities, a realm that appears as a parallel planet that has emerged from the depths of code-space. Starting from the advent of vaporwave, which infused the network's native imagery with spectral qualities in the early 2010s, she takes us on a descent through the levels that traverse the silent horror of the Backrooms, brushes against the obsession with sensory stimulation of ASMR, delves into the algorithmic surrealism of weirdcore, and lands in the exploration of pseudomagical practices such as reality shifting and memetic rituals. All the while, we remain comfortably seated before our screen, inside a battlestation ready to take off for a one-way astral journey, eternally trapped in the liminal space born from the now inseparable bond between human visions and Machine dreams.
"Tanni's new book is a guide to learning how to navigate internet aesthetics. It's also an explicit invitation to art criticism to take artistic productions created online seriously." ARTRIBUNE
Valentina Tanni is an art historian, curator, and lecturer. Her research is centered on the relationship between art and technology, with particular attention to internet culture. She teaches Digital Art at the Polytechnic University of Milan; New Media Aesthetics at NABA—New Academy of Fine Arts in Rome; Meme Culture & Aesthetics and Digital Media Culture at John Cabot University in Rome.
