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Pop or PopulusArt Between High and Low

table of contents
Preface to the English Edition: Letter from New York


INTRODUCTION

The Printer Drawing Illustrations: A Collaboration with Wade Guyton


I. THE ARCHIVE: PROFIT VERSUS IMMORTALITY

The Intangibility of the Archive
Discursive Praxis
The Moment of the Infinite
Archival Wars
Marcel Duchamp: The Transvaluation of Values


II. ART BETWEEN STATE AND MARKETPLACE

With Clement Greenberg, a Misunderstanding
“Avant-Garde and Kitsch”
Stateless, But [in] What State?
Art as Advertising
On the Ignorant Peasant
Totalitarianism and Mass Culture
Mass Culture or Socialism?
The Popularizations of Jackson Pollock
Hans Namuth Films Jackson Pollock


III. INVENTING THE PUBLIC AS ENEMY

Ressentiments
Historical Consciousness and the Partition of the Sensual
The Masses Laugh Back
The Artist's Persona on Television
Andy Warhol: Pure Negativity, Undaunted!
Raising an Eyebrow
Joseph Beuys: Charlatanism as Media Strategy
Mythologies: Benjamin Buchloh and Joseph Beuys
A Broader Notion of Art and the Broader Public
Shaman–Showman
“One must use the means with which one can change something...”


IV. POP ART: DREAMS OF SURPASSING ALL POSSIBLE DIFFERENCE

Experiments in Art and Technology (E.A.T.) and the Idea of the Emancipated Spectator
Technology, Spectacle, and Avant-Garde
Video and Local Knowledge
The Artist as Amateur and Observer
Not Merely Pop, but also Populus
Andy Warhol: Dispersion and Nullification
Aufhebungen/Sublations
Stars and Icons
Media Spaces, “Wild” Archives


V. DISPLACED, STRUGGLING, LOCALIZED STRUGGLES

The Politics of Aesthetics or the Politics of Art


Acknowledgments


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